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public space, people walking, airport

BEHAVIOURAL &
ENVIRONNEMENTAL

Research

How to have a better understanding of the users of your public space and the clients of your shops?

Foreword

You might already have tried using different analytical approaches to increase the well-being and comfort of your users or customers in your public space. Maybe it is an airport, a train station, an urban area, a shopping mall, super- or hypermarkets or simply a store.

The results in the end were, however, mixed


Why?

Because most of the existing analytical methodologies fail to incorporate in their scanning the physical, physiological and unconscious psychological factors that drive the spontaneous behaviour of individuals - users or customers. And before trying to entice a user or client, you must first consider the individuals, the human beings that respond to precise but unconscious brain, sensory and behavioural organization processes.

Airport hall, user, time gate
Customer, shop, food, supermarket

What do we
Bring you ?

  • We bring you the answer to the “why” of instinctive behaviour when people browse your website or visit your shops. We record and identify their subconscious needs by looking at how they behave physically, physiologically and psychologically.
     

  •  We analyse the aspects of the environment that influence the behaviour of individuals by studying their interactions as they walk around the space and the effects on their subconscious – physical, physiological and psychological responses.
     

  • We select the environmental factors (atmosphere, layout, presentation, customer traffic flows, organization, information and communication sequences, signage, etc.) that can be improved to better address subconscious needs and ultimately make walking or shopping a more pleasant experience. 

Rubik's cube, hand, balance

What methods
Do we use ?

  • ENVIRONNEMENTAL & BEHAVIOURAL AUDIT

  • BEHAVIOURAL VIDEOS

  • DYNAMIC FOCUS GROUPS

  • FOLLOW-UP SUPPORT

  • SOCIETAL EXPECTATIONS

  • TRAINING IN NEUROSCIENCE AND HUMAIN AND URBAN ETHOLOGY AS APPLIED TO PUBLIC SPACES

  • NEUROMARKETING TRAINING IN A COMMERCIAL ENVIRONNEMENT

  • WEB NEUROMARKETING TRAINING

Who is
LABretail ?

LABretail Research is a unique European network of independent professionals qualified in applied cognitive neuroscience and human socio-ethology in urban and peri-urban environments.

We analyse the behaviour and attitudes of individuals - users or customers - wherever they may be. Our multi-disciplinary skills in cognitive human behaviour offer a new and more factual way to analyse the instinctive comportment of customers in public spaces and commercial environments.

Our proprietary analytical approach identifies opportunities and improvements that meet the factual and spontaneous needs and expectations of users in public spaces and individuals in commercial environments (such as stores and websites).

The result is quantifiable improvements in the use of these public spaces, stores, websites and customer relations.

Cercle dégradé
portrait, photo, noir et blanc

Jean-Louis Rossignon

LABretail in numbers

We already have
Their trust:

logo clients
logo clients
logo clients
logo clients
« We thought we knew how customers were behaving in our stores but behavioral research taught us a lot of new things - and confirmed others… »

Sonny Soewarta - Commercial Controller - IKEA Europe

black and white, humans, business, rendez-vous
LABretail Research
Rue Théophile Vander Elst, 94
B 1170 Bruxelles - Belgique
Tel: +32 (0)2 378 29 71
Mobile: +32 (0)473 409 410
Mo – Fri// 9h – 19h
Sa, Sun // Closed

Contact us:

Thank you for contacting us.

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