Foreword
You might already have tried using different analytical approaches to increase the well-being and comfort of your users or customers in your public space. Maybe it is an airport, a train station, an urban area, a shopping mall, super- or hypermarkets or simply a store.
The results in the end were, however, mixed
Why?
Because most of the existing analytical methodologies fail to incorporate in their scanning the physical, physiological and unconscious psychological factors that drive the spontaneous behaviour of individuals - users or customers. And before trying to entice a user or client, you must first consider the individuals, the human beings that respond to precise but unconscious brain, sensory and behavioural organization processes.
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We bring you the answer to the “why” of instinctive behaviour when people browse your website or visit your shops. We record and identify their subconscious needs by looking at how they behave physically, physiologically and psychologically.
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We analyse the aspects of the environment that influence the behaviour of individuals by studying their interactions as they walk around the space and the effects on their subconscious – physical, physiological and psychological responses.
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We select the environmental factors (atmosphere, layout, presentation, customer traffic flows, organization, information and communication sequences, signage, etc.) that can be improved to better address subconscious needs and ultimately make walking or shopping a more pleasant experience.
What methods
Do we use ?
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ENVIRONNEMENTAL & BEHAVIOURAL AUDIT
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BEHAVIOURAL VIDEOS
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DYNAMIC FOCUS GROUPS
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FOLLOW-UP SUPPORT
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SOCIETAL EXPECTATIONS
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TRAINING IN NEUROSCIENCE AND HUMAIN AND URBAN ETHOLOGY AS APPLIED TO PUBLIC SPACES
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NEUROMARKETING TRAINING IN A COMMERCIAL ENVIRONNEMENT
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WEB NEUROMARKETING TRAINING
Who is
LABretail ?
LABretail Research is a unique European network of independent professionals qualified in applied cognitive neuroscience and human socio-ethology in urban and peri-urban environments.
We analyse the behaviour and attitudes of individuals - users or customers - wherever they may be. Our multi-disciplinary skills in cognitive human behaviour offer a new and more factual way to analyse the instinctive comportment of customers in public spaces and commercial environments.
Our proprietary analytical approach identifies opportunities and improvements that meet the factual and spontaneous needs and expectations of users in public spaces and individuals in commercial environments (such as stores and websites).
The result is quantifiable improvements in the use of these public spaces, stores, websites and customer relations.
Jean-Louis Rossignon
LABretail in numbers
