How to better understand the behaviour ofyour users in your public space and the customersin your stores and their origin ?
You work hard to generate traffic across your shops, shopping centres and airports. Despite attractive branding and multiple promotions, sales do not match the real potential of your stores. Why? Most existing methodologies fail to incorporate the unconscious physical, physiological and psychological factors that guide the spontaneous behavior of users or clients into their stategic scanning. Before being treated as a user or a client, we must consider the individuals responding to precise but unconscious brain, sensory and behavioral processes.
LABretail Research is a unique European network of qualified independent professionals using applied cognitive neuroscience to analyse how people behave in public spaces, be it urban or peri-urban environnements. These include airports, railway stations and urban locations as well as commercial environments such as shopping centres, super- and hypermarkets, store chains and independent retail outlets. Applied locally, retail is a very cultural activity. Our teams cover a wide range of languages and nationalities. They are used to working closely with multi-disciplinary teams. This gives a significant advantage when it comes to minutely observing the instinctive behaviour that reveals so much about your visitors and the objective evaluation of their attitudes. LABretail scans the behaviour of visitors in order to pinpoint the potential and outline the ways to achieve it. The result is quantifiable improvements in sales, relationships and return visits. Our approach highlights opportunities for improvement and identifies ways to achieve them in line with these subconscious needs. The results are measurable improvements in the use of these public spaces, these stores, their sales and their customer relations.
Jean-Louis Rossignon - Founder of LABretail
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« We thought we knew how customers were behaving in our stores but behavioral research taught us a lot of new things - and confirmed others… »
“Gaining an understanding of customers is complicated, but can bring enormous benefits, even if the fascinating process of analysing their behaviour can at times seem long and risky. Behavioural studies are absolutely essential and offer far more than other methods. LABretail is the benchmark in the industry. Highly recommended!”
“Given the far-reaching consequences of decisions based on them, you need total confidence in the results of a behavioural study. LABretail’s method and analysis are entirely worth of it.”
“LABretail turns the art of commerce into a science. Their approach turns close observation into understanding, followed by analysis and recommendations for concrete propositions that offer solid value added. LABretail is much more than a market research firm, they contribute directly to improving relations with customers and boosting retail performance.”
“Adding the behavioural study into a ‘traditional’ exploratory phase let us prioritise customer expectations much more effectively. The observations made it possible to clearly identify the benefits of improvements, from addressing real barriers to purchase to improving customer comfort.”
LABretail ResearchRue Théophile Vander Elst, 94B 1170 Bruxelles - Belgique
Tel: +32 (0)2 378 29 71Mobile : +32 (0)473 409 410
Mon – Fri // 9am – 7pmSat, Sun// Closed
